On the road to connecting MediaCityUK
A brand new road to improve access to MediaCityUK and The Quays has been opened, marking the first stage of a package of transport improvements to the area ahead of MediaCityUK opening in 2011.
The new Broadway extension road will link up the Centenary Way roundabout and Coronet Way with the existing Broadway Road, offering a new access route to MediaCityUK and The Quays from the Eccles side of the city and junction 2 of the M602.
The new road will improve access to the site for visitors, residents and MediaCityUK tenants including the BBC, who recently announced BBC Breakfast and an extra 118 positions will be moving to Salford as well.
The Broadway road is paid for by site developers Peel Media as part of the MediaCityUK project. It was constructed by Balfour Beatty and Urban Vision, and will be adopted by Salford City Council.
The road is just the first stage of a comprehensive transport plan to ensure improved access to The Quays and MediaCityUK from across the city and the region.
This work is being co-ordinated by the MediaCityUK Public Sector Partners – a partnership of Salford City Council, Central Salford U
A new Metrolink tram service to MediaCityUK will begin in late September with new trams and a new tram stop at the heart of the piazza. Combined with the existing Harbour City service, this will result in a six minute service to The Quays.
Local Salford residents in Pendleton and Ordsall will find it easier to reach MediaCityUK on foot with improvements to the pedestrian underpass at the M602 roundabout and improvements to Cross Lane, Trafford Road, Broadway, Albion Way and the Quays Loop Road.
Cyclists will be well catered for with 300 cycle racks around MediaCityUK and improved cycle paths into and around The Quays area.
The Irwell River Park project will also develop accessible walk and cycle ways along the River Irwell from MediaCityUK to Manchester city centre and out to the University of Salford, while a range of new bus routes to link up the city and the region are currently in development.
Councillor John Merry, leader of Salford City Council said: “This new link road is just the start of a co-ordinated programme of transport improvements designed to connect local residents, businesses and visitors to MediaCityUK and The Quays. Salford communities will be better placed to take advantage of the huge job and leisure opportunities MediaCityUK will bring to the city.
Bryan Gray, chairman, Peel Media said: “The successful delivery of the Broadway extension marks an important staging post in the ongoing development of MediaCityUK. High quality transport links are essential for everyone who will need access to MediaCityUK, as we build towards the completion of phase one at the end of 2011.”
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