26th July, 2019

Lifestyle Outlets, part of Peel L&P, has announced a strategic partnership with ITV as it continues its growth as a leading developer and operator of leisure and experience led retail destinations.

ITV is the latest anchor tenant to sign a multi-year deal at Lowry Outlet, and will be opening a big brand immersive leisure attraction, the first of its kind, next year.

Rufus Radcliffe, Chief Marketing Officer, for ITV said: “We are delighted to confirm the Lowry’s new Watergardens development in Manchester will become home to an exciting new leisure attraction, which is set to open next summer, with an ITV big brand experience at it’s heart.”

The strategic partnership with ITV is part of a wider masterplan and £26m regeneration of the Lowry into a leading leisure and retail destination that will also see the opening of a new waterside dining concept in 2020. Following Planning being granted in March this year, work has already started on “The Watergardens” that will see the transformation of the southern waterfront into a vibrant leisure destination offering a new 30,000 sq ft restaurant terrace benefiting from a new Metrolink line opening next year.

Details on the attraction itself are being kept under wraps for now, but ITV are proud to be adding another live event and experience to their impressive portfolio, which already includes Coronation Street The Tour, Emmerdale Village Tour, Emmerdale Studio Experience, This Morning Live and the more recently announced, ITV Daytime Studios Tour at Television Centre in London.

Jason Pullen, Managing Director of Lifestyle Outlets said:

Lifestyle Outlets are at the forefront of creating the next generation of outlets and this exciting partnership with ITV will reinforce our position of delivering leading retail and leisure destinations with immersive leisure attractions”.

Lifestyle Outlets currently have two operational centres – Gloucester Quays in the heart of the Cotswolds and Lowry Outlet at the heart of MediaCity UK – offering a unique mix of retail, leisure and entertainment based on their USP’s of Placemaking, Entertainment and Collaboration.

This model is already proving successful with more than 12 million visitors and a 10% growth in sales in 2018/2019.