Upp B2B reveals new brand identity for 100% Group
29 June 2017
MediaCityUK-based brand and communications specialist Upp B2B has unveiled a new visual identity for retail display installation experts 100% Group. Based in Manchester and with international coverage to over 60 countries, 100% is highly experienced in bringing ideas to life for retail brands such as GoPro, Audi, LG and Beats by Dre.
After winning a competitive pitch to reposition 100% to ultimately help extend their customer base, Upp B2B conducted a thorough research and insight programme, gathering and analysing information from bespoke brand and UX workshops, voice of customer calls, and stakeholder interviews. With a new market proposition to communicate their unique expertise, Upp B2B then worked closely with 100% to create a fresh visual identity and vibrant new website to convey their new positioning to customers.
100% Managing Director Dan Williams commented: “Upp B2B provided an in-depth, structured programme that allowed them to thoroughly understand our business from an internal and external point of view. The whole process was highly collaborative, and encouraged internal buy-in of the new brand proposition and identity from our own employees through workshops and employee surveys. Upp B2B helped us to recognise our key aspirations which in turn shaped our brand positioning.”
Dan continued: “The new brand look and feel for 100% has been extremely well received and the new website clearly presents our business offering, providing us with the necessary platform to meet our ambitious growth targets.”
Managing director at Upp B2B, Michael Clark said: “We thoroughly enjoyed taking 100% through our bespoke branding and website process, and we’re confident the new visual identity and website will set them apart from their competitors.”
Upp B2B is a specialist b2b agency formed as a result of a merger between Marketecture and Clock Creative in August 2016. For more information about the agency, please visit http://www.uppb2b.co.uk , call 0161 786 8040 or connect via Twitter @UppB2B.