Following a comprehensive roster review and subsequent five-agency creative pitch, ZEAL Creative has emerged victorious as the brand’s lead below-the-line representation for 2017.
Following the win, ZEAL will handle all aspects of BTL for Anchor including on-pack promotions, shopper marketing, social media, the brand’s website and all digital campaigns.
Stewart Hilton, Creative Director at ZEAL, said: “At ZEAL we keep a list of 12 ‘Dream Clients’ that we feel best fit our knowledge, skills and experience. ARLA Foods has been top of this list since our inception, so it’s wonderful to finally have them on-board. The Anchor team were a joy to pitch to. They share our passion and have big ambitions for their brand. We’re ridiculously excited to be a part of what we know will be an important time in the brand’s life story.”
Julian Merritt, Brand Manager on Anchor, explains why the Anchor team chose ZEAL: “We saw some great work, from some great agencies, during the pitch process but in the end ZEAL stood head and shoulders above the crowd. The ZEAL team nailed the brief in our very first session together and then created a fully rounded plan that we’re genuinely excited to deliver together. Rachel and her enthusiastic team are already off and running and we are looking forward to working together closely as the brand grows in 2017 and beyond.”]]>
Launching this Saturday - 1st April until Monday 17th April, Lowry Outlet’s Spring Discoveries event will feature a spring country garden theme, complete with an 8ft oak tree, real life ‘hedge’ people, face painting, spring characters and much more.
Over the Easter weekend (Friday 14th April – Monday 17th April), customers will be tempted by tasty treats at an Easter-themed indoor market, showcasing everything from handmade chocolates to unusual chocolate creations and crafts.
Lowry Outlet Centre Manager Kelly Hurst, said: “What a fantastic event to kick start spring, and the Easter holiday – there is so much to see and do over these two weeks, at Lowry Outlet, that families will want to come back time and time again. From craft making to chocolates and magical entertainment, Spring Discoveries offers the perfect family day out over the Easter holidays - and even better, it’s free to visit!”
Spring Discoveries activities will run between 1 April and 17 April as follows:
Bell has several years’ experiences in production and post having worked in London for Motion Picture Solutions and most recently as Post Production Manager for international short-form creative agency Picture Production Company.
Bell will work alongside a team of artists as an integral part of dock10’s industry-leading VFX department, reporting to senior producers and the Head of VFX.
Bell said: “I am proud to be joining dock10 – the VFX team is one of the very best in the country and it produces exciting and compelling work. I am looking forward to creating VFX alongside such a talented team and working to support the continued success of the business.”
Chris Baker, Head of VFX at dock10, added: “Seth brings to dock10 a wealth of experience working in post production. His role will be central to our operation, communicating with and managing clients effectively while closely collaborating with our team of creatives and operators. Seth will be responsible for managing projects throughout the post production process.”
dock10 is the UK's largest post production business outside the capital. Past and ongoing work includes Happy Valley, Last Tango in Halifax and Wolfblood, and for agencies on behalf of brands including Missguided, Bensons for Beds, Sharps Bedrooms and Magnet Kitchens.
dock10 provides post production and VFX services to a range of agencies, commercial production companies and corporates.]]>
MediaCityUK-based Media Agency Group (MAG) has been appointed as the media agency of Scalable Capital, a fast-growing online wealth management company.
Scalable Capital approached MAG looking for an agency to support its in-house marketing team with highly-targeted offline media placements to help drive continued growth.
Scalable Capital is described as “the future of investing, today”, and targets retail investors in the mass-affluent segment who want to make their money work harder but lack the time or expertise to manage their own portfolio, or are frustrated by the high costs of traditional solutions. It takes a technology-driven, data-led approach to investing, with over £150 million of client assets already invested in the platform to date.
Having already cemented its position as Europe’s fastest-growing digital investment manager, and with an exclusive partnership agreement with Siemens Private Finance, Scalable Capital aims to continue its impressive early stage growth with the help of MAG.
MAG will coordinate and execute several strategic multimedia offline advertising campaigns alongside Scalable Capital in the coming months.
MAG is taking a strategic, data-led approach to media planning and audience engagement to guarantee that Scalable Capital reaches key markets across multiple formats. MAG’s media strategies will ensure that the brand is accurately portrayed as a reputable, high-end and trustworthy investment manager.
A major element of MAG’s ongoing work is to involve trusted brands and titles in the promotion of Scalable Capital. MAG has already brought the brand to well-known and long-established print titles, and has coordinated strategic digital out of home activity to connect the Scalable Capital brand with executive audiences in a corporate environment across London.
Dr Ella Rabener, UK Founder and Global CMO of Scalable Capital, said: “We were looking for an agency that could support our in-house marketing team with highly targeted off-line placements to drive continued growth. We believe MAG is very well placed to help us achieve our goals and we’re looking forward to a fruitful collaboration.”
CEO of Media Agency Group, John Kehoe, said: “Our strategy for Scalable Capital takes into close consideration their new technologically-advanced position within the financial and investment sectors. As their assigned offline media agency, we’ll ensure that the brand speaks to the right audience and help to emphasise the reliability and credibility of this growing company, which I’m sure will be a future leader in the wealth management industry.”
Prowise produces innovative education technology for schools and has been supplying to the UK’s education sector since 2013. The new location at MediaCityUK will be the first national base for the firm. Director, Matt Daly, has plans to take on around 20 additional staff members to deliver sales, marketing, customer services and administrative support for the company.
The Prowise product range includes award-winning personal devices, software with over one million ready-made lessons and high tech touchscreens. The Prowise UK team will have nine education experts operating across the regions who are ready to go out to schools all over the country and demonstrate how the Prowise products can help them.
Matt Daly said: “Establishing Prowise UK in Manchester is a massive step for the company but we have real confidence in the UK market. The product is already relatively well known here but — through this move — we are aiming to grow our market share.”
“When choosing a location, MediaCityUK stood out for us because of its strong links with both the technology and education sectors. Whilst we are currently a small start-up company, we anticipate fast growth and need a flexible and creative space to accommodate this, so The Greenhouse is the perfect place for us to achieve this.”
Lynn Haime, Asset Manager at MediaCityUK, said: “MediaCityUK is home to over 250 SMEs in the creative, tech and media industries, and Prowise arrives with ambitious plans for growth.”
“The demand for space at MediaCityUK continues to increase as we move into the second phase of our construction so it’s great to see the sustained popularity of existing flexible spaces like The Greenhouse. It’s symptomatic of a thriving marketplace for digital, creative and media companies, and testament to the strength of the brands we have supported here.”
Prowise UK is currently looking for Lead Generators to join and manage its growing sales team, as well as a Technical Support Engineer to assist customers with the technology. More information on the roles can be found on Prowise’s Twitter account (@ProwiseUK), or Matt Daly’s LinkedIn profile.
Spaced over three floors, The Greenhouse is located close to the BBC, ITV, The Pie Factory and the University of Salford. To find out more about space at MediaCityUK, contact Lynn Haime on email@example.com or 0161 886 5308.
HRH Prince Andrew was the guest of honour at UTC@MediaCityUK’s Talent and Skills Day, which gave its students from across Manchester the opportunity to show the digital community of the North West that there is no shortage of talent to feed in to the technology sector. Not only did they showcase their work but their work became showcased – as they were the ones allowed to film and photograph His Royal Highness for the occasion.
The UTC@MediaCityUK, which opened in September 2015, is a college for 14-18 year olds who have a passion for shaping digital and creative content. Students study a mixture of academic GCSEs, A-levels and technical qualifications as well as getting hands-on, practical experience in specialist pathways such as TV & Film, Graphics & Design, Radio & Audio, and Interactive Media & Gaming.
Prince Andrew met students studying in each of the UTC’s pathways during his tour of the state of the art facilities at the college. He was joined by local dignitaries including the High Sheriff (Lady Joy Smith), The Worshipful Mayor of Salford (Councillor Karen Garrido) and The City Mayor of Salford (Paul Dennett.)
The guests also had a chance to meet employer partners from the creative and digital communities who closely support the teaching of each of the pathways at the UTC, including the BBC, ITV, and small tech start-up RooCru.
The Duke met the UTC’s sponsors, the University of Salford, The Lowry and Aldridge Education, and Charles Parker from the Baker Dearing Trust, founders of the UTC movement nationally. He saw UTC students showcasing their live briefs and show reels as he toured the campus.
Matt Tiplady, a year 13 student said: “It was great opportunity for us to showcase our work to our partners and also employers in the Manchester digital community through the attention HRH the Duke of York’s visit has received.”
James Medd of the local business hub The Landing said: “Working with these young people has been a joy, their enthusiasm for the different work we have done with them has been infectious. They are a credit to their teachers and college. We were very proud to be able to present our work with them to His Royal Highness.”
HRH Prince Andrew said: “This UTC is like no other I have visited. The skills you are delivering to students are preparing them to such an advanced level that they may not go to university, but straight into employment.”
“The success of this UTC is due to you having chosen this college where you feel you can make decisions about your learning. Here you do not feel like your ideas are met with a no.”
The Principal Sharon Gardner said: “In our second year, it is fantastic to celebrate the talent and skills being developed here with our students. Visitors, partners and sponsors have all been impressed by the level of technical skill, maturity and creativity at work. Testament to this is that we have Year 13 students with offers from prestigious university departments, including an offer from Oxford University.”]]>
The awards use the Recommended Agency Ratings system, with finalists judged on the highest client ratings per category.
On The Eighth received its nomination in the Production category, and is the only audio company to have been named in this list.
Stuart Morgan, On The Eighth said “We’re really excited to be nominated for a RAR award, not only because we’re the only audio production company to have made the list, but especially because the nominees are determined using our clients' ratings. It’s good to see how happy our clients are with the audio we’re providing them with for their advertising campaigns.”
24 fearless firewalkers bravely bared their feet and completed the fire walk across coals exceeding 500 degrees.
Ged Carter, Director of Development at Kidscan, said: “It was inspirational to see so many people facing their fears. Their bravery will help fund research into targeted treatments to ensure children affected by cancer live long, healthy lives. Kidscan receives no statutory funding, so every penny raised is vital in helping us achieve our goal.”
Money raised from the event will go towards Kidscan’s pioneering research into discovering new, targeted treatments for childhood cancers – treatments that are gentler for children’s bodies, reducing short and long term side effects.
Cancer is the leading cause of death in children in the UK with around 1,600 children being diagnosed each year, affecting 6 new families every day in Britain. Unfortunately 1 in 5 of these children will not survive. Through ground breaking research, Kidscan is striving to change that, giving every child with cancer the treatment they need to survive and thrive.
To find out more, visit www.kidscan.org.uk]]>
In a constantly-evolving and increasingly demanding industry, MAG has adapted its advertising offering to ensure it stays ahead of the competition. The agency has grown to become a leading full-service agency, working across all media formats with brands including Jelly Belly, Subway, Scalable Capital, The Football Pools and Amazon in recent months.
Since the appointment of John Kehoe as CEO in June 2016, MAG has gone from strength to strength, with a number of huge client wins and recent ground-breaking campaigns. The rebrand comes at the perfect time as Media Agency Group aims for further growth and success.
The new website outlines some of MAG’s core beliefs; transparency, innovation and passion. These are key values that are represented in each campaign coordinated by MAG and by the way the agency communicates with its wide range of clients on a daily basis.
To complement the new online identity, MAG’s offices have also been given a makeover as the agency continues to expand its ever-growing team. MAG is also opening its virtual doors, with a new 360 degree tour available on the website allowing visitors to walk through the newly-transformed MAG HQ.
CEO of Media Agency Group, John Kehoe, said: “Over the past few months we’ve continued our fantastic work with established clients and have also welcomed some major additions to the MAG family. Our website and branding reflect our continued growth as an agency, and we’re confident that this new look and identity for MAG will set the tone for the years to come. It’s now been nine months since I was appointed as CEO of MAG, and I’m delighted to be able to steer us forward with a website and branding that represents us as an agency: dynamic, ambitious and transparent.”
The new website can be viewed here.
The award is judged by a panel of marketing industry experts and is awarded based on which agency they believe will make the biggest breakthrough in 2017. It is based on creative work delivered, new business wins and sheer speed and size of growth.
It’s the first time that an agency from Manchester has won this award and only the second time an agency outside London has won it.
The announcement was made as the finale of the MAA’s annual DoDifferent Awards at an awards ceremony at ‘The Brewery’ in East London. The ceremony is attended by some of the biggest and best marketing agencies in the world with the Breakthrough Award often seen as the chance to spot the next big thing.
Creative director, Stewart Hilton said: "Our mission at ZEAL is to be the most recommended agency in the world by 2020 and this win is another major step to achieving this. It’s great that some of the world’s biggest brands can come here to Manchester and enjoy breakthrough creative work. Previous winners of this award have gone on to massive things so hopefully this will be just the start of something big for ZEAL and all who sail in her”
Matt Sullivan, Head of Membership and Awards Manager at MMA said: "It was great to see this year’s awards reinforce that great work is coming from all over the country, not just the big London agencies. We had companies from all over the UK picking up awards and what was particularly symbolic is that the winner of the coveted Breakthrough Agency Award was from Manchester. Zeal has built a fabulous business in just over two years, it’s a well-deserved win."
ZEAL Creative, specialists in activation campaigns for grocery brands, has grown from two founders in a boiler room to a team of 28 people in just over two years.
The agency creates promotional and shopper marketing campaigns for some of the world’s biggest brands; lncluding Nestlé, Kellogg’s, Pringles, PZ Cussons and ASDA.
ZEAL Creative is based in The Landing, MediaCityUK. For more information, visit: ZEALcreative.com