Immersive Technologies Innovation Hub
About Us
CONNECT | INNOVATE | SCALE
MITIH is a next-generation accelerator based in MediaCity, designed to power innovation, collaboration, and business growth. Funded by Innovate UK, we support innovative Greater Manchester businesses exploring the future of Creative Technologies—from immersive storytelling and spatial computing to creative AI and real-time virtual production – and their adoption across a variety of sectors.
Our Creative Tech Labs help businesses test ideas, build prototypes, and unlock local and national funding and investment opportunities. We champion the voice of the creative industries in Greater Manchester, connecting SMEs with major players like the BBC and Dock10, and helping shape local policy and practice.
Through partnerships with leading business support organisations (Innovate UK Business Growth, Growth Company, Salford University…) and future-focused industry partners,, our UK Shared Prosperity Fund (UK SPF)-funded team deliver opportunity-led programmes that help ambitious businesses upskill, adopt emerging technologies (AI, Cybersecurity…), and thrive in a fast-changing digital world.
What we do?
A Mission With Momentum: Innovation, Skills, Collaboration, Transformation
MITIH exists to spark collaboration, scale innovation, and shape the future of technology-driven business – right here in Greater Manchester.
Our mission is to build a people-powered innovation ecosystem that champions creativity, fosters inclusion, and drives economic and cultural growth through immersive technologies, skills delivery and broader innovation support.
Our Focus:
Applied Innovation
We connect cutting-edge R&D with real-world challenges – helping creators and businesses develop, test and deploy new products using virtual production, AI, AR/VR, game engines, and more. Whether you’re building immersive experiences or exploring new tech applications, we’re here to help you move from concept to market.
Radical Collaboration
We convene the best minds across industry, academia and the creative sector through co-creation labs, residencies and hands-on innovation jams – and we’re expanding this collaborative spirit to support a wider range of innovators and entrepreneurs.
Funding & Investment
From expert advice to direct funding, we accelerate business-led innovation with scalable, high-impact support – including tailored programmes for Salford-based businesses across a variety of sectors, from non-digital to cybersecurity and beyond.
Purpose-Driven Impact
We believe in innovation that benefits everyone – delivering inclusive, sustainable outcomes and skills upgrades for the people and communities of Salford, Greater Manchester and beyond. Our work is rooted in place, powered by partnerships, and focused on unlocking opportunity.
MediaCity Immersive Technologies Innovation Hub Residency Grant Fund
Greater Manchester businesses can apply for a share of the MediaCity Immersive Technologies Innovation Hub (MITIH) Residency Fund 2025-26 for projects that develop new innovative products, services, workflows and tools using creative technologies to enhance creative processes, integrate new technologies, create new forms of media, and drive economic growth within the creative sector and the wider economy.
Competition opens: Wednesday 10th September 2025
Competition closes: Friday 3rd October 2025 12:00 noon
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Salford Everyday Digital Heroes Competition
Tell the story of a local digital hero and win tech prizes for you and funding for your school.
Competition closes: Monday, 17 November 2025, at 10:00 pm or when we reach 100 entries for each age category.
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Join Our Community & Events
Be part of a vibrant network of innovators, creators, and tech enthusiasts. Connect with like-minded professionals, share ideas, and discover opportunities to collaborate.
From hands-on workshops to inspiring meetups, our events are designed to spark creativity and drive innovation. Don’t miss out—join us and shape the future together!