Virtual Studios
At the forefront of pioneering virtual studio technology, Our industry-leading virtual studio capability has made hundreds of programmes for broadcasters across sports, children’s, entertainment, comedy, and corporate. Through proven technology and processes, our in-house designers combine virtual and augmented reality with live data to create spectacular photorealistic sets where the physical and virtual blend perfectly. Tried and tested, it’s television with literally no limits.
Pushing the creative boundaries of television is what our virtual studios do every day. At the forefront of pioneering this technology, our industry-leading 4k UHD-ready virtual studio capability has made hundreds of programmes across genres as diverse as sports, children’s, entertainment, corporate and comedy. As well as the limitless creative possibilities virtual studios delivers, it also brings cost efficiencies, time savings, and environmental benefits. All within a production space and process that is tried, tested and trusted.
A Proven Creative Solution
MediaCity Studios next-generation virtual studio capability is a powerful creative tool for delivering even greater onscreen value – enabling the creation of even more content-rich sets. Our proven technology seamlessly combines physical, virtual and augmented reality in real time, together with live data. This enables our in-house designers to translate your vision into spectacular photorealistic environments for your production. You can import sets from any 3D modelling package and enhance them with easily sourced and adapted pre-made assets.
The results are utterly realistic, including the addition of shadows and reflections as well as the perfect integration of even single strands of hair. Cameras can be pointed in absolutely any direction across the whole of the studio to deliver a continuous on-screen set. Using the latest real-time rendering, you can see how each shot will look as it happens either live in the studio or via secure remote viewing. With this capability offered across all ten of our studios, you have the flexibility to choose the perfect-sized space for your production, from 1,000 to 12,500 sq. ft.
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