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Council launches new vision for Salford Quays in 2030

A new vision to set out how Salford Quays could look and feel in 2030 has been launched.

The blueprint, titled ‘Salford Quays: A New Vision 2030’, names five guiding principles for future development at the neighbourhood, with it expected to double in size over the next decade.

More than 1,000 people and local businesses fed into an extensive consultation process in Summer 2021 to help shape the document, which will ultimately seek to ensure that the Quays is a place that works for everyone.

Central to the vision is the proposal that the waterfront neighbourhood further develop its own identity with a new town centre situated between MediaCity, the Lowry and Cotton Quays supported by new cafes and restaurants which open out on to the waterfront.

There will be distinctive neighbourhood identities that meet the different needs of those who live, work and play in the Quays. A year-round cultural programme will showcase the city’s greatest artistic talents and the vision proposes a new all-weather pavilion by the waterfront for consideration over the next few years.

It also commits to finding space for a new historic or cultural walking trail to tell the Quays’ unique story as one of Europe’s most successful regeneration projects so that its community feels better connected to our city’s roots and the people that made it.

Paul Dennett, Salford City Mayor said: “The historic regeneration of Salford Quays is one of our city’s greatest success stories. It has become a beacon of opportunity and inspiration for those working in our creative industries and for the vibrant and diverse communities who call it home.

“Its growth over the next decade will further our ambitions for Salford to be a pioneering city in developing and nurturing skills in the media, technology and cultural sectors with more opportunities for Salford residents to tap into this world-class resource on our doorstep.

“As this neighbourhood flourishes, we must make sure that people are placed at the centre of the Quays’ future. This is at heart of the vision – to show how the successes and lessons over the last 30 years are the blueprint for delivering a neighbourhood that works for all. It has been born by the views and priorities of the local communities who make the Quays such a special place to be.

“Through this vision, the Quays of 2030 will not just be the landmark destination for culture, entertainment, media and skills in the North West, it will also be a neighbourhood that echoes the vibrancy of its communities, is better connected to the waterfront, celebrates its rich history and makes space for everyone.”

Stephen Wild, Managing Director, Media City said: “MediaCity and Salford Quays is a unique destination and as a business, we have been committed to its regeneration for the last four decades. It is already a fantastic place – with homes, employment and learning opportunities, plenty of wide-open space and an unrivalled waterside leisure and cultural offering.

“We are excited to continue working in partnership to grow and develop the area, putting people at the centre of a collective, long-term vision to create even more sustainable and innovative places to live, work and visit.”

Julia Fawcett OBE, Chief Executive, The Lowry said: “This vision places culture at the heart of our ambitions for this location, recognising the role it can play in generating a sense of purpose and belonging, supporting wellbeing and providing a livelihood for people in our city and beyond.”

Five guiding principles make up the basis for the overarching vision and should be used to guide all future decisions on development and public policy. They are;

  1. A place that puts people at the centre
  2. A place that works for everyone
  3. A place where creativity brings people together
  4. A place that’s dedicated to wellbeing
  5. A place that celebrates its past