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Games Publishers Playdemand and Yippee Entertainment collaborate on a joint venture

Ambitious Games Publishers, Playdemand Ltd and Yippee Entertainment Ltd, both based in the prestigious MediaCityUK in Salford Quays, have formed an exciting joint venture to launch the popular game brand Chimpact on Facebook.

Playdemand CEO Noel Boland said “When we moved to MediaCityUK last year, one of our key objectives was to work alongside other like minded businesses, and we are delighted to start our collaboration with multi-award winning publisher Yippee Entertainment Ltd. Playdemand have extensive experience gained on the Facebook platform, and the brand strength of Yippee’s game on mobile meant this was an easy decision for us, and we see this as a springboard for further exciting and innovative projects in the future together.

Yippee Entertainment CEO Mike Delves said “We are thrilled to be able to bring Chimpact to a totally new audience on Facebook to sit alongside its successful mobile game range.

Playdemand brings a wealth of experience in Facebook gaming and are a perfect fit for us as we further develop the Chimpact Brand to reach tens of millions of gamers over the next 12 months.

This partnership forms a key component of our road map for 2015 and cements our ability to maximise brand reach and create games properties with true mass market appeal”

Playdemand is backed by, North of England Entrepreneur, David Atherton, former owner of business CEO Noel, a Chartered Accountant with over ten years experience working in the games industry, has previously worked with well known brand holders such as Tetris, Sega and Hasbro to optimize the full potential of their  asset portfolio.

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