
ITV Studios label sets up regional base at MediaCityUK
Fast-growing ITV Studios label Possessed is setting up a new regional base in Manchester’s MediaCityUK to be headed up by former BBC Commissioner Caroline Roberts-Cherry.
MediaCityUK’s ReelWorld has launched a new audio content company that will focus on smart speaker experiences, Alexa Skills, podcasts and sonic branding.
Reel2Media will create “unique and memorable audio that will enable brands to engage and interact with their audience”. Its first Alexa Skill is due to be released soon.
Chairman and Co-Founder Mike Thomas said: “The audio revolution is here and how brands engage with audiences using sound is a space in which we feel we can make a significant impact.
“With over 25 years’ of experience in audio branding and music composition we are uniquely positioned to add real value, creating content that will both delight audiences and wow brands.”
CEO and fellow Co-Founder Anthony Gay said: “Interactivity and on demand are driving the future of audio consumption, and the podcast explosion is just the beginning of this audio revolution.
“Smart speaker technology is now beginning to gain real traction and it’s only going to get bigger. We see a huge opportunity for brands to reach their audience using sound and we aim to raise the bar with the quality and relevance of our audio experiences, to deliver content that adds value, content that creates connections and content audiences want to listen to.
“With Reel2Media we feel we’re at the beginning of something special.”
Seattle-headquartered ReelWorld has European Headquarters at MediaCityUK and is responsible for the sonic identities of thousands of radio stations across every continent, including BBC Radio 1 and BBC Local Radio.
Fast-growing ITV Studios label Possessed is setting up a new regional base in Manchester’s MediaCityUK to be headed up by former BBC Commissioner Caroline Roberts-Cherry.
British ESA astronaut Tim Peake is coming to MediaCityUK to give a talk and answer questions with members of the public on Saturday 15th October 2016.
From wearing the poppy to the idea of heroism, lectures exploring the themes and rituals of Remembrance will be staged…