4th March, 2020

MediaCityUK’s ReelWorld has launched a new audio content company that will focus on smart speaker experiences, Alexa Skills, podcasts and sonic branding.

Reel2Media will create “unique and memorable audio that will enable brands to engage and interact with their audience”. Its first Alexa Skill is due to be released soon.

Chairman and Co-Founder Mike Thomas said: “The audio revolution is here and how brands engage with audiences using sound is a space in which we feel we can make a significant impact.

“With over 25 years’ of experience in audio branding and music composition we are uniquely positioned to add real value, creating content that will both delight audiences and wow brands.”

CEO and fellow Co-Founder Anthony Gay said: “Interactivity and on demand are driving the future of audio consumption, and the podcast explosion is just the beginning of this audio revolution.

“Smart speaker technology is now beginning to gain real traction and it’s only going to get bigger. We see a huge opportunity for brands to reach their audience using sound and we aim to raise the bar with the quality and relevance of our audio experiences, to deliver content that adds value, content that creates connections and content audiences want to listen to.

“With Reel2Media we feel we’re at the beginning of something special.”

Seattle-headquartered ReelWorld has European Headquarters at MediaCityUK and is responsible for the sonic identities of thousands of radio stations across every continent, including BBC Radio 1 and BBC Local Radio.