Rule 5 launches new video content venture, ‘V’

MediaCityUK based PR and digital communications agency Rule 5 is to launch a new business, ‘V’, at Prolific North Live (15th and 16th February 2017).

‘V’ will offer bespoke and responsive short form video and will also specialise in the distribution of content through social channels, including Facebook, Snapchat and YouTube with a mix of organic and promoted activity. ‘V’ will produce editorial content aimed at broadcast and online news outlets and will initially draw on Rule 5’s media relations capability to ensure digital content reaches its target audience.

‘V’ will be exhibiting at stand 197 across both days of Prolific North Live, an industry-leading expo focused on digital innovation and cutting-edge marketing.  ‘V’ has been launched in response to an ever-changing media landscape and brands’ desires to tell their stories in different formats across a growing range of media.

Rule 5 founders Rob Brown and Julie Wilson have launched ‘V’ in response to the demand for rich content from clients of their award-winning specialist communications agency. The agency has previously created digital content for clients including British Cycling, Brother and Blackpool Pleasure Beach.

Rob Brown, Managing Partner at Rule 5, said: “We’re combining the production and distribution of video content.  Rule 5 has been producing and sharing video content for several years using freelance producers, editors and camera operators, many of whom also work for broadcasters and TV production companies located in Salford’s creative and media hub.”

‘V’ is online at www.v-content.com and on Twitter at @V_Content.

Rule 5 specialises in PR, social media and digital communications.