
MediaCityUK’s ReelWorld launches new smart speaker content company
MediaCityUK’s ReelWorld has launched a new audio content company that will focus on smart speaker experiences, Alexa Skills, podcasts and…
Launched as part of an exclusive partnership with ITV, this “industry first” TV Commercial for VetPlus focuses on presenting their flagship product, Synoquin, driving footfall into independent veterinary practices across the UK.
Filmed on location in Knutsford, Cheshire, the concept, which was created by Equinox TV, presents the use of Synoquin through the eyes of the dog and its owner. Viewers follow the story of Charlie the dog, and watch the alleviation of his arthritis and joint pain symptoms, following the use of Synoquin (a 100% natural supplement).
The £1 million TV campaign, which has been planned and bought by MediaCom, Manchester, will be shown exclusively throughout October and November on ITV, and is estimated to be seen by 20.7 million people over the eight-week period.
Phillipa Chadwick, head of marketing at VetPlus, said: “We believe not only is this the first time a nutraceutical company has invested in TV to this level, but it is certainly the first time a manufacturer has directly promoted the concept of visiting your local vet to a national TV audience”.
Holly Arthurby, senior producer at Equinox TV added: “We’re proud to be working with VetPlus to launch their first ever TV campaign. We’ve worked hard to produce a creative concept that resonates with pet owners whilst also demonstrating the benefits of the Synoquin supplement. The final TVC really achieves this brief”.
Equinox worked with Animal Direction, the pet modelling agency based in The Greenhouse at MediaCityUK, to source the dog for this campaign.
MediaCityUK’s ReelWorld has launched a new audio content company that will focus on smart speaker experiences, Alexa Skills, podcasts and…
A landmark partnership between two prominent Northern organisations will offer start-up businesses direct access to world-class entrepreneurs and advisers to…
The UK’s intelligence and cyber agency, is looking for five ambitious businesses to join its pioneering innovation programme to apply trailblazing technologies to national security challenges.
Nearing a 30-year partnership, Peel L&P and building services maintenance contractor, ENGIE have been awarded with the Partners in Energy Management award at the Premises and Facilities Management Partnership Awards 2019.