MediaCityUK’s dock10 and The Landing join disruptive VR movement
Disruptive Reality, a new VR studio combining the industry expertise of five media companies has partnered with MediaCityUK-based dock10 and The Landing.
Launching today (October 20), Disruptive Reality is made up of Digital Jam Ltd, Amplified Robot/Medical Realities, Revolution Software, Augusto and Spearhead Interactive, which have come together to focus on immersive entertainment – a new category within the growing virtual reality (VR) world.
Disruptive Reality is collaborating with organisations across various industries to enable brands, studios, production houses and other companies to develop all-new and unique lines of revenue through the power of VR and immersive technologies.
On the back of its launch this week, Disruptive Reality has announced inaugural partnerships with The Landing innovation hub and media services firm dock10, both based at MediaCityUK.
The founder of Digital Jam Ltd, Disruptive Reality chief exec Tanya Laird, said: “By bringing together cross industry immersive technology expertise we have been able to create an entirely new line of revenue for existing franchises or new intellectual property that clearly demonstrates the commercial value of VR and immersive formats as a new line of business within existing monetisation models.
“This could mean anything from creating live action 360 movies that allow a user to feel like they are participating rather than observing, through to escaping from a horror movie in real life thanks to Immersive Theatre techniques.”
She added: “The virtual reality industry is still emerging and ripe for new innovative formats – ones we intend to explore at Disruptive Reality.”
The Landing’s CEO, Jon Corner commented: “At MediaCityUK we have fantastic interconnections with companies driving different aspects of the VR and AR technology jigsaw.
“But I see our Disruptive Reality partnership as a way of opening doors for new ideas and types of content to be explored by emerging talent.”
He continued: “The facilities here at The Landing will enable that talent to access technology and the expertise of the Disruptive Reality coalition. It’s a unique partnership for the UK and I’m delighted to be joining the coalition.”
Richard Wormwell, dock10’s head of 360 production, said: “360 VR and AR is on the brink of becoming the most exciting new technology development in a generation and through partnering with Disruptive Reality we plan to develop streamlined workflow and production techniques to deliver to this rapidly evolving business and place Manchester firmly on the map of the VR Community.”
Disruptive Reality has also partnered with eSports firm ESL UK.
For more information of Disruptive Reality go to: http://www.disruptivereality.com
Related stories
MediaCityUK-based Toasted expands with Chester Zoo client win
Toasted Productions, one of the first businesses to make its home at MediaCityUK, is celebrating after expanding its Manchester operations and taking on an array of new clients, including Chester Zoo.
Booths MediaCityUK store update
We wanted to share an update with you following Booth’s recent announcement, about the upcoming closure of their MediaCityUK store…
MediaCityUK awarded international Green World Ambassador Status
MediaCityUK has been awarded Green World Ambassador Status by The Green Organisation. The awards recognise, reward and promote environmental best practice around the world. The well-established award is one of the most popular environmental campaigns in the world.