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Phoenix Digital offers Lite at the end of the tunnel for start-ups
MediaCity’s Phoenix Digital is launching a new service aimed at business start-ups and sole-traders who want an affordable, professional digital presence, which they can customise, update easily and get tech support from their team of developers.
Co-founders and Manchester marketing veterans Davinia Hamilton-Maddox and Chris Gibson, have unveiled Phoenix Lite this week, where embryo brands can buy a website for a one-off price of £300 plus £25 a month for hosting and with a free technical helpline.
“We saw there was a real gap in the market for professional websites, which can be personalised but more importantly managed easily by businesses to update their own content, without the need for a PhD in IT, so they can maximise SEO and other marketing initiatives,” said 39-year-old Davinia.
“It’s not only the ease of content management system (CMS) that sets Phoenix Lite apart from other offers, but the standard of design and quality of build.
“You get the clout of over 40 years’ digital experience in the layout and everything else can be customised such as text, images and colour. It’s aimed at start-ups and young businesses who want that professional digital presence, for a one-off cost with ongoing technical support, but don’t have the deep pockets of bigger brands yet.”
Phoenix Lite is the latest innovation from the duo that launched the agency just a year ago. With some 40 years’ joint marketing experience behind them working for big agencies including ConnectPoint, MKP, Gyro and McCann, Phoenix Digital blends Davinia’s brand know-how with Chris’s web development background.
“Our focus is to offer senior expertise and a hands-on approach combined with the agility you just don’t get from big agencies. Phoenix Lite is a logical progression for us and we already have clients wanting to take up the offer,” added Davinia.
“It’s an entry level initative, ideal for start-ups to work with us and as they grow we can manage and add to their digital needs.”
Specialising in web development and user experience, the agency already has an impressive portfolio of clients including Argos, building a customer support website for the retail giant that was recently nominated for both a Big Chip and Prolific North award.
They now handle ongoing SEO and UX for Argos as well as working on a range of digital marketing campaigns for Joseph Holt Brewery, BBC Children in Need, The European Environmental Bureau, Skillsoft, Diane Harrison, London Craniofacial Unit and Russell & Russell Solicitors.
For further information on Phoenix Lite visit www.phoenixlite.com. And as an introductory promotion, they are offering two-months free hosting for those who sign up for a year.
For further information on Phoenix Digital visit http://www.phoenixdigital.agency/.
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