The MediaCityUK based agency will conduct in-depth consumer research and redesign the SIS Infinite Racing Games user interface, creating a compelling experience for customers, while increasing the sales appeal of the platform for bookmakers.
“The insights will be used to gain a deeper understanding of user behaviour, driving informed, strategic business decisions as well as a customer-centric redesign of the games that will appeal to both users and bookmakers” said Lisa Duddington, founder of Keep It Usable (pictured).
Mike Dunphy, Mobile Product Owner at SIS said “We chose Keep It Usable as they are able to combine both research and design into the project. They demonstrated fantastic UI knowledge and showed great examples of previous work with highly reputable brands. We are looking forward to working with them.”
A team of staff from BBC North at MediaCityUK took time out from their day jobs to donate blood in support of their colleague Jonathan Ali, who receives regular blood transfusions to support his treatment for cancer.
A series of drop-ins are taking place for people to find out more about exciting plans to build a new Metrolink line through Trafford Park to the intu Trafford Centre.
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KELLOGG’S has announced it will relocate its UK headquarters from Old Trafford to MediaCityUK from January 2018. The company’s current Talbot…