Vodafone Innovation Hub to open at The Landing
The Landing, at MediaCityUK, becomes home to a new Innovation Hub and technology incubator this month as part of Vodafone’s commitment to Greater Manchester as one of seven UK gigacities.
SIS appoints Keep It Usable to enhance gaming experience
Keep It Usable has won a competitive pitch to transform the user experience of the SIS Infinite Racing Games platform.
The MediaCityUK based agency will conduct in-depth consumer research and redesign the SIS Infinite Racing Games user interface, creating a compelling experience for customers, while increasing the sales appeal of the platform for bookmakers.
“The insights will be used to gain a deeper understanding of user behaviour, driving informed, strategic business decisions as well as a customer-centric redesign of the games that will appeal to both users and bookmakers” said Lisa Duddington, founder of Keep It Usable (pictured).
Mike Dunphy, Mobile Product Owner at SIS said “We chose Keep It Usable as they are able to combine both research and design into the project. They demonstrated fantastic UI knowledge and showed great examples of previous work with highly reputable brands. We are looking forward to working with them.”
“We’ll be utilising our many years of UX expertise to analyse everything from brand perception through to end use, ensuring we identify all barriers and opportunities throughout the whole customer journey to design an experience that’s both engaging and drives business growth. The world of betting and gaming is very crowded so a focus on user experience is a crucial competitive advantage that companies are slowly recognising.”
Related stories
All systems go for astronaut Tim Peake to visit MediaCityUK
British ESA astronaut Tim Peake is coming to MediaCityUK to give a talk and answer questions with members of the public on Saturday 15th October 2016.
Lowry Outlet announces Next as major fashion signing
Lowry Outlet has revealed fashion retail giant Next as its latest signing. The store is set to open in early November 2015 at what is Manchester’s only outlet complex, located in the heart of MediaCityUK.
The stars come out to celebrate a new Lowry masterpiece!
Last night saw the stars arrive in MediaCityUK for the Gala Premiere of Mrs Lowry and Son at The Lowry Theatre.