
CBBC stars host live Summer Social at MediaCityUK
Some of CBBC’s biggest stars, including Hacker T Dog, are presenting a live event at MediaCityUK on Saturday 8th and…
Nudgr is being launched by Al Mackin and Tom New and will complement Formisimo as a sister product. Also involved are chief technical officer Doug Read, the CTO at Formisimo, and Luiz Aguiar, lead data scientist.
Nudgr aims to trigger “perfectly timed” discounts, incentive or social proof messages Aguiar, who holds a PhD in machine learning and has worked with Petrobras and Koch Industries, has created the algorithm behind Nudgr.
Mackin said that more details about the startup will be released soon, but a description on the Nudgr website explained what it would do:
“Nudgr monitors the behaviour of potential customers on your website, identifying visitors who are about to abandon using Machine Learning. “It triggers perfectly timed Nudges – such as a discount, incentive or social proof messages – that rescue abandoning customers, raising your conversions and revenue.”
Nudgr works by installing two pieces of Javascript on to a website and then detecting patterns of customer behaviour, allowing it to predict abandonment. Analytics startup Formisimo, which was spun out of the Eword by Mackin and New, recently announced it had grown its Greenhouse based operation to 14 staff.
Over the last two years, it’s raised almost half a million pounds through the North West Fund and various investors, including £30k through Venturefest and £85k from Creative England. Around 70% of the firm’s revenue comes from outside the UK, with clients including Arsenal and Lexus.
Some of CBBC’s biggest stars, including Hacker T Dog, are presenting a live event at MediaCityUK on Saturday 8th and…
Past and present Blue Peter presenters will join Fiona Bruce and the team of Antiques Roadshow experts at MediaCityUK on Thursday, 30 August to help celebrate the 60th anniversary of the world’s longest running children’s television programme.
Digital technology companies from Greater Manchester are set to receive a free to access two-day masterclass to support with securing funding to help develop innovations and accelerate their growth in the region.