Of course this battle of the ‘should’ goes solely on inside my own head, it’s not shared with others. When I meet Julie Wilson at the Arrive building, and she tells me how she and her business partner, Rob Brown, came to name their agency Rule 5, she has no idea that I am quietly berating myself for my laziness..
“It’s rule 5 of the Velominati, the rules which cyclists have set themselves. It basically suggests you harden up, push through and overcome when things get tough. It’s a good talking point.”
We’re sitting in a communal area, all bright colours and soft furnishings. It’s a place designed to relax you, not remind you of cycling up a steep hill.
“We’ve been here since the company started, it’s got an energy, a sense of opportunity. You can feel everything growing around you. We feel energised here.”
I mention to her that I’d recently watched the film A Taste Of Honey, which depicts this area when it was home to hundreds of ships, and sheathed in mill smoke, and that it was impossible to imagine these quays lined with shiny glass architecture, housing people working in an industry not yet thought of only 50 years ago.
“I know,” Julie continues. “When I drive into work, and come over the top of the new road, and see the buildings rise up, it’s unbeatable. Everything comes to life around here. Even the car parks at sunset are beautiful.”
Her business has won several awards, and she uses the word “strive” a few times as we talk, and so I ask her if she is ever able to switch off from her work?