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MediaCity celebrated as one of the UK’s best green spaces
MediaCity has won a Green Flag Award as the scheme marks its Silver Jubilee. This is the third year in a row MediaCity has won the award.
MediaCityUK-based Equinox TV Productions has created a TV campaign for online bathroom retailer Victoria Plum.
Directed by award-winning Phil Hawkins, the ‘Family Moments’ campaign which launched with a 60-second version, during the ad-break for the return of The X Factor on Saturday 2nd September, has received enormous reach and reaction.
Filmed in Didsbury, Manchester, and Hessle, East Yorkshire, the Victoria Plum bathroom is presented in an understated but prominent role, cleverly featured within moments that reflect a wonderful true to life family insight. The family drama is complemented by a poignant, memorable poem that has impeccable timing, and adds an additional layer of flow to the commercial.
The original concept was conceived by the VictoriaPlum.com marketing team, spearheaded by Marketing & Customer Director Nigel Hunter.
Nigel said: “We always believed in this campaign, but the amazing feedback, enormous reach, and the results achieved to-date, confirm that we have really hit the mark with our customers.”
Emily Kinder, Producer at Equinox TV Productions added: “We’ve applied our expertise in retail advertising to complete the challenging brief presented by the client. The power of the emotive angle seeks to strengthen the brand recall, whilst allowing the DRTV version to drive traffic to the Victoria Plum website.”
MediaCity has won a Green Flag Award as the scheme marks its Silver Jubilee. This is the third year in a row MediaCity has won the award.
MediaCityUK based PR and digital communications agency Rule 5 is to launch a new business, ‘V’, at Prolific North Live (15th and 16th February 2017).
Love Conquers All and Penelope’s Kitchen owner Carla Taylor is increasing her food offering at MediaCityUK, and opening a new eatery called Penelope’s Deli, which is located at the heart of the creative and digital destination.