
MediaCityUK’s HOST launches Skills City with a commitment to fast-track 450 technology careers
MediaCityUK’s HOST launches Skills City with a commitment to fast-track 450 technology career starts each year for women and the…
MediaCityUK-based Equinox TV Productions has created a TV campaign for online bathroom retailer Victoria Plum.
Directed by award-winning Phil Hawkins, the ‘Family Moments’ campaign which launched with a 60-second version, during the ad-break for the return of The X Factor on Saturday 2nd September, has received enormous reach and reaction.
Filmed in Didsbury, Manchester, and Hessle, East Yorkshire, the Victoria Plum bathroom is presented in an understated but prominent role, cleverly featured within moments that reflect a wonderful true to life family insight. The family drama is complemented by a poignant, memorable poem that has impeccable timing, and adds an additional layer of flow to the commercial.
The original concept was conceived by the VictoriaPlum.com marketing team, spearheaded by Marketing & Customer Director Nigel Hunter.
Nigel said: “We always believed in this campaign, but the amazing feedback, enormous reach, and the results achieved to-date, confirm that we have really hit the mark with our customers.”
Emily Kinder, Producer at Equinox TV Productions added: “We’ve applied our expertise in retail advertising to complete the challenging brief presented by the client. The power of the emotive angle seeks to strengthen the brand recall, whilst allowing the DRTV version to drive traffic to the Victoria Plum website.”
MediaCityUK’s HOST launches Skills City with a commitment to fast-track 450 technology career starts each year for women and the…
Families visiting MediaCityUK in the run up to the festive season are in for a special treat, as the CBeebies Christmas Igloo has been announced as an extra addition to the line-up of Christmas events taking place at the destination.
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