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Phoenix Digital offers Lite at the end of the tunnel for start-ups
MediaCity’s Phoenix Digital is launching a new service aimed at business start-ups and sole-traders who want an affordable, professional digital…
Nudgr is being launched by Al Mackin and Tom New and will complement Formisimo as a sister product. Also involved are chief technical officer Doug Read, the CTO at Formisimo, and Luiz Aguiar, lead data scientist.
Nudgr aims to trigger “perfectly timed” discounts, incentive or social proof messages Aguiar, who holds a PhD in machine learning and has worked with Petrobras and Koch Industries, has created the algorithm behind Nudgr.
Mackin said that more details about the startup will be released soon, but a description on the Nudgr website explained what it would do:
“Nudgr monitors the behaviour of potential customers on your website, identifying visitors who are about to abandon using Machine Learning. “It triggers perfectly timed Nudges – such as a discount, incentive or social proof messages – that rescue abandoning customers, raising your conversions and revenue.”
Nudgr works by installing two pieces of Javascript on to a website and then detecting patterns of customer behaviour, allowing it to predict abandonment. Analytics startup Formisimo, which was spun out of the Eword by Mackin and New, recently announced it had grown its Greenhouse based operation to 14 staff.
Over the last two years, it’s raised almost half a million pounds through the North West Fund and various investors, including £30k through Venturefest and £85k from Creative England. Around 70% of the firm’s revenue comes from outside the UK, with clients including Arsenal and Lexus.
MediaCity’s Phoenix Digital is launching a new service aimed at business start-ups and sole-traders who want an affordable, professional digital…
Transport for Greater Manchester, working in partnership with Manchester City Council, Salford City Council and Trafford Council, has launched a trial of Greater Manchester’s first publicly operated, self-service, 24/7 cycle hire programme: Bee Network Cycle Hire.
The global yachting and shipping industries are queueing up to adopt the very latest in immersive virtual reality visualisation, mapping and design technology developed at The Landing, MediaCityUK.